SINdesperdicio
 Arrasate / Mondragón, Guipúzcoa, España

 

CONTEXTO DE LA INICIATIVA

Inquietos por el uso que se le daba a las banderas publicitarias y otros materiales similares una vez que han cubierto su vida útil, se planteó al Consejo Asesor de Medio ambiente de la ciudad de San Sebastián permiso para que nos donase dicho material y con él, generar productos reutilizados de moda y complementos. De esta manera, proponíamos una alternativa para una correcta gestión de residuos a la vez que generábamos valor social y medioambiental a partir de nuestras empresas de inserción.
El proyecto fue acogido muy positivamente, consiguiendo financiación tanto para empezar a trabajar en los diseños como para desarrollar el trabajo en un pequeño taller.

ACTIVIDADES LLEVADAS A CABO EN EL MARCO DE LA INICIATIVA

SINdesperdicio ayuda a cerrar el ciclo de los materiales en la medida que recupera productos condenados a los vertederos y les aporta una nueva vida desde una perspectiva de upcycling social.
Cuando un municipio o cualquier otro agente utiliza banderolas publicitarias de PVC para dar a conocer un evento/actividad, suelen tener fecha de caducidad. Una vez que se quedan obsoletas, ponemos en marcha la logística para que nos lleguen a nuestro pequeño taller que tenemos en el corazón de Gipuzkoa (Arrasate). Allí las lavamos con productos medioambientalmente respetuosos, y procedemos a convertirlas en productos de moda (bolsos, bandoleras, carteras), complementos y material de oficina. Cada producto se desarrolla de manera individual, con mucho mimo y siguiendo una filosofía slow. Así conseguimos productos únicos e irrepetibles, con un gran valor social.

¿QUIÉN ESTÁ IMPLICADO EN NUESTRO GRUPO?

SINdesperdicio emplea directamenta a una persona que dedica su jornada a confeccionar productos de SINdesperdicio. Otra persona se encarga de los nuevos diseños y puntualmente apoya la producción. La labor comercial es desarrollada por otra persona y es frecuente que se refuerce dicha labor con personal universitario en prácticas.
Se cuenta también con el apoyo de personal de administración para temas de facturación

¿CON QUÉ COLABORADORES SE LLEVA A CABO LA INICIATIVA?

Principalmente ayuntamientos, museos y agentes culturales, agencias de comunicación, imprentas, y en definitiva, cualquier entidad generadora de banderolas.
También se busca la colaboración de nuevos diseñadores

PERSPECTIVAS

Continuar concienciando la ciudadanía sobre la reutilización, aportando iniciativas tangibles.
Es necesario incorporar nuevos diseños y mejorar el proceso de producción para poder ser más competitivos, pero sin perder la esencia y los atributos de marca que nos identifican: local, sostenible, fashion, eco, solidario

COMPARTIR LOS AVANCES Y LOS LOGROS OBTENIDOS CON LA INICIATIVA

Ha conseguido acercarse a colectivos y entidades que desconocían el trabajo que hacíamos porque operan en ámbitos diferentes a los nuestros. Creo que el producto aporta un elemento tangible para entender de manera integral lo que es la economía circular planteada desde la economía solidaria. Reciclaje, inserción social y respeto al medio ambiente

¿ALGO QUE AÑADIR SOBRE LA INICIATIVA?

En realidad se trata de una filosofía de vida, que tiene que ver con ser capaces de dar una segunda oportunidad a productos y materias que una vez agotada su vida útil, se convierten en un producto SINdesperdicio. Trabajamos principalmente con PVC, pero también podemos aprovechar otros materiales como caucho, retales de tela, etc.

¿CUÁLES SON NUESTRAS PERSPECTIVAS?

Ser capaces de trabajar en el story telling del producto, y de trasladar el mensaje que lo que hacemos es diferente y tiene un alto valor añadido. También es interesante lograr el apoyo de algún referente cultural que actúe como palanca para abrirte a públicos que desconocen el amplio catálogo que ofrece la economía solidaria

Saber de esta iniciativa

 24016


Las iniciativas de este grupo

RESPONSABLES DE LA INICIATIVA

Alberto Gastón


UIÓN

Arrasate / Mondragón, Guipúzcoa, España

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